I KNOW THIS IS DONE WITH THE BEST INTENTIONS IN MIND, but it seems a bit creepy:

Survivors of a 1972 plane crash who resorted to cannibalism to stay alive are urging fellow Uruguayans to sign up for a government-run organ donation program.

A PR masterstroke? A campaign in bad taste? Time will tell. But you got to admit this really opens up to some gallows humor ("What, they were feeling hungry again?")...