AS USUAL Europe "leading" in innovation:

The Commission is currently considering rules that would allow manufacturers to discriminate against so-called "pure-play" online retailers (retailers that only have an online presence). These rules, if adopted, would allow manufacturers of everyday products such as children's toys and kitchen appliances to require retailers wishing to sell their goods to maintain brick and mortar stores, and to sell at least a certain amount (in value or volume) of their products in these stores.