NOW THIS is indeed a change of strategy:

AMAZON, the world’s biggest online retailer and scourge of bookshops everywhere, is planning a surprise invasion of the British high street.

Property landlords said that the American company, which has a market value of $59.1 billion (£35.6 billion), had launched a secret search for bricks-and-mortar stores to support its rapidly growing website. It is understood to be scouring the country for high-profile sites just as the Borders book chain is shutting up shop.
 
It represents an extraordinary reversal from the dotcom boom, when there were fears that internet shopping would kill off the high street. It would also be the most high-profile move by a web-only retailer into stores.

Bezos seems able to pull off anything he does.

UPDATE. Amazon has denied this.