YOU MAY THINK that it's no big deal if Time Inc. contractually agreed to cover Angelina Jolie and her family positively in exchange for the pictorial exclusive of his kids. It's just celebs and Tinseltown, right?

Wrong. Journalistic ethics aside (I know, I know, but bear with me) it may be so in strictly private issues. But then you think what happens if she stars in a movie and her acting sucks; will any publication belonging to Time Inc. say so? (note to Hollywood execs: hire her; she'll get great reviews!)

And more importantly: if a big magazine is keen to do this on a relatively frivolous topic, what would they be willing to do on a really important topic? Say, electing a president?