IS THIS the reason why El Pais, the newspaper within the PRISA media group, apologized for the fiasco of its email advertisement?

MADRID, Sept 22 (Reuters) - Spanish media group Prisa (PRS.MC: Quote, Profile, Research) said on Wednesday it had its sights set on building a strong presence in Latin America and the Spanish-language market in the United States.

"There aren't any foreign media groups with an outstanding presence in the Spanish-speaking market in Latin America and the United States, but that is Prisa's intention," Juan Luis Cebrian, Prisa's chief executive, said at an event organised by Forum Europa, a current affairs group.